I've noticed that a lot of organizations, as they move their data to the cloud, don't quite finish the process. To use a football analogy, they drive down to the ten yard line, and then settle for a field goal.
They move CRM, Email, and maybe even Accounting to the cloud. But then they stop before moving the core data thats unique to who they are. Maybe its data from geological sites in the field, or from pharmaceutical trials, or managing construction projects.
That data is tough to move, because it's different for every organization. But it's a lot easier now than it used to be. I hope you'll take a look at my recent white paper to see how it's done.